Part 2: Mastering Publishing in QuarkXPress 1 Documents that draw the eye and hold the mind Strategy. Why Quark? 2 My first document Interface basics. Whether in print or online, more than ever before, QuarkXPress 2016 gives us the power to delight the eye and intrigue the mind." Part 1: The Basics 1 Why DTP? Why publish anything at all? The 80/20 rule of quality. Its new features-especially native import and HTML5 publishing-allow us to be more productive, more creative and more satisfied in our work. In this book, I have tried to include the answers to all of their questions, and to uncover the richer possibilities that QuarkXPress 2016 offers. Author Martin Turner writes: "Over the years, I've seen dozens of designers, some straight from college, some hardened veterans, whose work came to a halt because they lacked some crucial piece of knowledge. The marginal notes are full of hard-to-find information, pro-tips and trade secrets. Working from the basics, it covers mastering publishing, digital, deep features such as job jackets and automation, and lists and explains every panel, palette, menu and function of QuarkXPress 2016. It condenses 30 years of DTP, print and digital experience into 356 pages, suitable for novice and expert alike. This is a book about Desk Top Publishing - a trade that goes back more than two thousand years - not merely Desktop Publishing, a word for a new category of software coined in the 1980s. QuarkXPress 2016 brings new power to delight the eye and intrigue the mind, in print and online.
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